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Confusion over pricing |
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Confusion over whether to license or not |
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Margin pressure |
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Ever increasing list of new features from
customers |
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Increasing fixed cost to create product |
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Insufficiently high usage of product |
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Consortia purchasing |
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Traditional values of publishing - quality,
editorial standards, peer review - are neglected |
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Information vs. functionality |
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More content viewed as better than less content |
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Links are incorporated even when they reduce
performance |
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Reference services providing Online Magazines |
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Chat groups |
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Job bulletin boards |
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Usage statistics are being used as a substitute
for traditional measures of value |
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Yahoo, Excite and other Web sites measuring
themselves by number of visits, and “stickiness”. |
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ICOLC Guidelines |
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Much talk about usage representing value both
from customer and vendor perspective |
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Leads to |
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Poor performance |
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No measures for quality |
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No measures for precision |
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Lowest common denominator effect (rare
publications discontinued) |
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Auto truncation |
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Automatic “OR” |
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Relevance ranking |
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Have server deliver all records at once |
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Add broader terms to all records |
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Include duplicate records |
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Break full-text into multiple records |
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Execute search across multiple databases |
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No field searching capability |
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Make every 5th search fail |
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Value in the electronic world is about... |
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Performance of an information product is
measured by how well it fulfills its purpose: |
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% of users that find or don’t find what they’re
looking for |
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Quality of material |
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Relevance of that material |
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# of unique items |
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Precision of recall |
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Exhaustiveness of search |
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Efficiency |
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Effectiveness |
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Print doesn’t perform |
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Electronic products must perform to succeed |
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Make sure the product fulfills its need |
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If customers can’t use a product it doesn’t
matter how good the information it contains is. |
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Quality is irrelevant if you can’t find the
article you need |
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Don’t get distracted by the symptoms - feature
creep |
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Value latent in a 10,000 MEDLINE records |
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Index to articles |
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Directory of Institutions |
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Researcher e-mail directory |
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Institutional Research database |
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Faculty Directory |
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Drug interaction file |
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Subject mapping tool |
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Medical alerts service |
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Diagnostic tool |
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Patient education service |
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Processing power continues to increase |
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Linking tools |
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Ever larger databases |
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Tools for distribution continue to grow |
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Cost to digitize continues to decline |
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The core mission of publishing is still there |
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Currently overwhelmed by electronic value added |
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There are many more choices to add value coming |
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Build and expand to make your information
perform |
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Presented a year ago on pricing |
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Models growing more complex |
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Over 50 in regular use - 16,000 price models |
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Never has there been so much choice for pricing |
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Customers still want the lowest price they can
get |
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Pick and choose from myriad pricing schemes
available |
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Price according to value delivered |
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Subscribe or Own |
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Pricing by FTE - # of students |
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Pricing by book budget – <$100k |
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Pricing by simultaneous user – Up to 2
simultaneous users |
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Pricing by session - $50 per session |
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Pricing by search - $0.50 per search |
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Pricing by connect time - $30 per hour |
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Pricing by number of records downloaded – $0.50
per record |
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Pricing by views of the database - $0.12 for
abstract, $1.00 for text |
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Pricing by estimated usage - adjust after first
year |
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Pricing by type of institution – Corporate vs.
High School |
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Vendors who refuse to link to others or be
linked to will be isolated |
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This isolation will reduce value |
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Reduced value will lead to lower revenues |
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If you cannot acquire rights, and a resource is
considered essential to complete your site, link for free instead. |
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If a resource is considered marginal or if you
dominate an area you can command a fee for such links or load it yourselves |
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Eventually software will make it possible to
link even to tightly held materials - by brute technological force |
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A pure licensing strategy distances you from the
customer |
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For information products the Web will be the
method of production as well as distribution |
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All elements of the value chain will ultimately
be done electronically |
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Notes