Notes
Outline
Charleston Conference 1999
Lessons from Wendy’s
Stephen Rhind-Tutt
Where’s the Beef ?
Overview
Publisher/Librarian value added - the ‘beef’
Publishers and Librarian values are being eroded
Pressure from portals and search engines
Opportunities to add value outside of publishing/librarianship
Ways in which we’re contributing to the problem
Usage Statistics
RFPs and consortia
Electronic Archives
Interfaces
New product development
Conclusion
The beef !
Value in the electronic world is about...
Portal Pressure...
The (Portal) Grail...
A single, universal interface for all users and all kinds of data
Include all digital materials
Everyone able to contribute
Everything searchable
Constantly updated
Used by everyone, for everything, all of the time
Portals & Search Engines
Symptoms...
Information takes second place to functionality
More content viewed as better than less content
Aggregation takes precedence to creation
Chat groups integrated with quality information
Information providers required to pay to be on a portal - information as bait.
‘Navigation’ more important than ‘destinations’
Can’t even decide what constitutes a publication
The Print Value Chain
The Electronic Value Chain
Confusion
Ways to add new value to 10,000 MEDLINE records
Index to articles
Directory of Institutions
Researcher e-mail directory
Institutional Research database
Faculty Directory
Drug interaction file
Subject mapping tool
Medical alerts service
Diagnostic tool
Patient education service
Drivers
Processing power continues to increase
Linking tools
Ever larger databases
Tools for distribution continue to grow
Cost to digitize continues to decline
Storage cost continues to decline
Issues
1.   Usage Statistics
Number of items examined (viewed, marked, selected, downloaded, e-mailed, printed) to the extent that these can be recorded and controlled by the server rather than the browser.
Number of queries (Searches) categorized as appropriate for the vendor’s information. A search is intended to represent a unique intellectual inquiry.
Number of Menu Selections
Number of Sessions
Stickiness (# of return visits)
Number of hits returned
Manipulating usage statistics...
Auto truncation  - 3 fold increase in hits
Automatic “OR” - 23 fold increase in hits
Relevance ranking
Have server deliver all records at once
Add broader terms to all records
Include duplicate records
Break full-text into multiple records
Execute search across multiple databases
No field searching capability
Make every 5th search fail
More misinterpretation...
“90% of users leave the system after executing their search”
They’ve found what they’re looking for
They’re following a link to another more relevant site
They can’t figure out how to use the system
The system crashes after a search has been executed
“Chapter 7 is requested 5 times more than any other Chapter”
This Chapter is indexed under the letter A
This Chapter contains the word “Sex”
The Chapter Title is confusing and needs to be viewed to be seen
The Chapter Title is the same as the name of the book
Usage Statistics
Journal orientation
Penalizes rare, obscure, difficult materials
Open to manipulation
Doesn’t measure
Poor performance
Poor scholarship - lack of authority or expertise
Precision of search
# of errors
Lowest common denominator effect
Doesn’t work in the physical world - why should it work in the electronic one ?
2.  RFP Criteria
Weighted to software
1 page for content issues  - 12 pages for software issues
Weighted to journal article databases
# of titles, # of articles, etc..
Broad, lowest common denominator criteria
Elements that can’t be quantified are missing or neglected
Focus is on the parts not the whole
Little attention paid to performance
2.  RFP Criteria
3.  Electronic Archives
4.  One interface does not serve all
Content+Tools
5. Integration: Publisher Choices
5. Integration: Publisher Choices
6. New Product Development
Summary
Performance is the thing
Performance is qualitative
Requires other measures than those developed for software
% of users that find or don’t find what they’re looking for
Only has Quality material
Relevance of that material
Is unique
Is precise
Achieves what it sets out to do
Is efficient
Is Editorially sound
Enhances scholarship
Performance
It’s both content and software
Print doesn’t perform
Static
Reactive
Electronic products only exist in their performance
Ever changing
Interactive
Conclusion
The core values of publishing/librarianship are still there
…but they’re obscured by software issues
Many more choices to add value coming
Many opportunities to create new performances